5 Things That Could Be Putting Customers Off Your Website

Ever visited a website and left almost immediately? Maybe it was slow, confusing or just didn't feel quite right. Now imagine potential customers having that same experience with your business.

Your website might be losing you enquiries without you even realising it. Here are five things worth checking.

The Five Things to Look Out For

1. It takes forever to load. Nobody enjoys waiting around, especially when there are plenty of other businesses just a click away. A slow website can lose someone's attention before they've even seen what you offer.

2. It's awkward on mobile. People browse websites on their phones all the time. If they're constantly zooming in, scrolling sideways or struggling to tap buttons, they'll probably give up.

3. It's difficult to find anything. Customers shouldn't need detective skills to find your services, opening hours or contact details. Keep things simple and make important information easy to spot.

4. The photos aren't doing you any favours. Blurry, outdated or generic images can make a perfectly good business look less professional than it really is. Good photography helps people see what they're getting.

5. There's no obvious next step. Someone likes what they see. Brilliant! But what now? Whether it's booking an appointment, requesting a quote or making a purchase, make it easy for them to take action.

Would You Stay on Your Own Website?

Try visiting your website on your phone as though you're a first-time customer. Can you find what you need quickly? Does everything work properly? Would you feel confident getting in touch?

Sometimes, a few small improvements to your website design and user experience can make a surprisingly big difference.

Spotted a few things that could be better? Nexmedia can help you get your website working the way it should.